Senior Social Media & Campaign Specialist, EU Full Time Amsterdam International Business Other Job ID:4567 Update 2024-05-16 Job Description About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

Introduction As a Social Media and Campaign Specialist, you will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. You will work closely with the Campaign Team and HQ Social Team to align social media campaigns with ongoing promotional and sales strategies. In this Role, your responsibilities will include: Social Media Management: • Develop, implement, and manage our social media strategy to align with business goals. • Manage and oversee social media content, ensuring it is engaging, accurate, and optimized for platform performance. • Monitor user engagement and suggest content optimization strategies. • Stay up to date with the latest social media best practices and technologies. Campaign Development and Execution: • Plan and execute digital SoMe marketing campaigns across various social networks, including web advertising. • Analyze campaign performance and adapt strategies as needed. • Collaborate with designers to create informative and appealing content that promotes brand-focused messages. • Coordinate with the Sales team to ensure campaigns achieve financial and market penetration goals. • Adjust marketing campaigns and strategies as needed based on analytical data. What you'll Need to Succeed Proven experience as a Social Media Specialist or similar role at least for 3 years. Experience with B2C social media marketing and campaign management. Excellent knowledge of Tiktok, Facebook, Instagram (Twitter, LinkedIn, Pinterest, Google+, and other social media best practices will be considered as bonus. Understanding of SEO, keyword research, and Google Analytics. Experience with doing audience and buyer persona research. Good understanding of social media KPIs and web traffic metrics. Excellent multitasking skills and ability to work under tight deadlines. Strong verbal and written communication skills. Proven experience as a Social Media Specialist or similar role at least for 3 years. Experience with B2C social media marketing and campaign management. Excellent knowledge of Tiktok, Facebook, Instagram (Twitter, LinkedIn, Pinterest, Google+, and other social media best practices will be considered as bonus. Understanding of SEO, keyword research, and Google Analytics. Experience with doing audience and buyer persona research. Good understanding of social media KPIs and web traffic metrics. Excellent multitasking skills and ability to work under tight deadlines. Strong verbal and written communication skills. Additional Skills: Creative thinker with strong problem-solving skills. Experience with graphic design tools such as Adobe Photoshop or Canva. Experience with video making and editing tools. Familiarity with content management systems (CMS) and email marketing tools. Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made. What’s more? Our rapid business growth in global offers abundant career opportunities atvarious levels and in multiple functions Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise. We encourage flexible work arrangement Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events. Click the link

to learn more about What makes Trip.com Group a leading global travel service provider?

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to learn more about This is a Trip Where Both Your Career and Life Can Flourish! Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon! Be Aware of Recruitment Fraud

Please be vigilant as we have noticed fraudulent entities posing as Trip.com

Group or our associates, contacting applicants with fake job offers. Remember, official communications will always come from our verified email addresses, and we never conduct interviews solely via text or instant messaging apps. We do not charge any fees throughout the hiring process. If you receive any dubious communications, report them immediately to careers@trip.com .

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